Common Sense

At the end of the day, revenue is the most important number for any staffing firm. But you can’t drive revenue if your other core metrics aren’t strong — especially candidate and consultant engagement.

We have been talking about texting quite a bit here on the Sense blog lately, and with good reason -- texting is the preferred method of communication for many of us, and its potential within the staffing industry is tremendous. Mobile engagement rates are really incredible, and offer a unique opportunity for staffing firms to take advantage.

Embracing technology can be nerve wracking, particularly for staffing firms. Some technology comes and goes, while other, more tried-and-true technologies remain. Jumping in on new tech too early can leave you high and dry when the tech (or the company) goes belly up. That’s why so many companies choose “legacy” technologies to play it safe.

We are living in a world where the terms “B2B” and “B2C” are increasingly becoming obsolete. People today make professional decisions using almost the exact same criteria as personal ones. Some are even using the term H2H -- human to human -- to classify marketing communications.

Talent spends much of the day on their phones. We all do. Research shows that we check our phones upwards of 80 times a day. With candidate (and even client) ghosting an increasingly problematic issue and recruiter resources maxed out, texting is an excellent way to nurture relationships, save time and ultimately, drive ROI for your staffing firm.

Interviews can be pretty stressful for clients and candidates.

With mobile engagement rates through the roof, text messaging is a must have channel for recruiters. However, many firms still don’t have a text messaging strategy and individual recruiters are left to devise their own. As a result, staffing leaders are unable to track these touchpoints or measure their impact.

Our industry is rife with statistics. So many, in fact, it can be easy to tune them out sometimes. But with more data than ever at our fingertips, it’s critical that we pay attention to data and the stories it tells so that we can best serve clients and candidates.

Sometimes what seems like the smallest changes can make a profound impact on your business: