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Common Sense

From candidate engagement to contractor care, from SaaS and onboarding best practices, from burrata to Galbi... here's what's cooking at Sense.

Alexandra Kane

Alexandra Kane
Head of Marketing, Sense

Recent Posts

Cutting through the noise, why employer brand is everyone’s job

Posted by Alexandra Kane on Jan 16, 2020 10:39:04 AM

Employer branding is one of those topics that never goes out of style. It’s always going to matter how talent perceives your brand. Last year, I offered some quick tips to build up your brand in a day or less.  

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Topics: recruiting, staffing and recruiting, employer branding

The topics that mattered most to YOU in 2019

Posted by Alexandra Kane on Dec 31, 2019 8:00:00 AM

Wow, 2019 went by in a FLASH, didn’t it? Here at Sense, we were working constantly behind the scenes, and in front -- meeting and speaking with our clients, staying on top of industry trends, and continuously working to improve and add to our robust platform. 

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Topics: candidate engagement, texting, database marketing, contingent workers

Top 10 New Year’s resolutions for staffing firms

Posted by Alexandra Kane on Dec 24, 2019 8:00:00 AM

Need some inspiration to kick off the New Year? Here are our top 10 New Year's Resolutions for staffing firms.

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Topics: Staffing Industry Events, candidate engagement, staffing technology

You can’t manage what you can't measure

Posted by Alexandra Kane on Dec 17, 2019 8:00:00 AM

Your energy is being pointed in so many directions lately. Every new innovation or trend has the potential to dramatically impact your results. So it can be tempting to dive in and take advantage of EVERYTHING. 

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Topics: Net Promoter Score (NPS), nps, dormant candidates, database marketing

It’s conference season again?! 9 events to consider in early 2020 📆

Posted by Alexandra Kane on Dec 12, 2019 8:00:00 AM

It feels like only yesterday we were sharing our list of top fall conferences you should have on your calendar. Yet here we are, closing in on 2020 -- yes, it’s time to start blocking out your calendar for early 2020 conferences. 

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Topics: staffing conferences, staffing industry, staffing industry analysts, Staffing Industry Events

Your 2020 tech planning checklist

Posted by Alexandra Kane on Dec 10, 2019 8:00:00 AM

Staffing leaders feel like they’re being pulled in a million directions nowadays. With so many trends, challenges and priorities vying for your attention, it can be difficult to narrow in on what truly demands your focus. 

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Topics: staffing trends, technology, staffing technology

Want more positive online reviews? We’ve got the secret 🕵️‍♂️

Posted by Alexandra Kane on Dec 5, 2019 8:45:00 AM

Online reviews are probably on your radar, but do you know how much of an impact they truly make on your recruiting efforts? 

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Topics: Net Promoter Score (NPS), reviews, online reviews

How forward-thinking staffing firms approach candidate data

Posted by Alexandra Kane on Nov 12, 2019 8:00:00 AM

It’s a pretty safe bet that you know data is important. Just about every staffing firm wants to collect data. Large, popular companies are under fire for covertly taking it from their customers -- but why? Because it’s valuable.  These companies use data to make smarter business decisions and ultimately, to generate revenue. 

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Topics: big data, candidate engagement, database marketing

How to build credibility and generate demand for your brand today

Posted by Alexandra Kane on Nov 6, 2019 8:00:00 AM

I had a great time in Las Vegas recently at HR Tech. This event has been held for over 20 years, bringing thousands of HR and technology professionals together to share, learn and discuss.

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Topics: recruitment marketing strategies, Research, research marketing

What’s next for your business and the liquid workforce

Posted by Alexandra Kane on Oct 28, 2019 8:00:00 AM

Freelancers, consultants, contingent workers, part-time employees -- these non-traditional workers make up the liquid workforce. And they’re an increasingly powerful component of today’s forward-thinking businesses. 

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Topics: liquid workforce, staffing technology, contingent workers

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