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Common Sense

From candidate engagement to contractor care, from SaaS and onboarding best practices, from burrata to Galbi... here's what's cooking at Sense.

Alexandra Kane

Alexandra Kane
Head of Marketing, Sense

Recent Posts

How one simple change could drive $600k in additional revenue for your staffing firm

Posted by Alexandra Kane on May 17, 2019 6:30:51 PM

At the end of the day, revenue is the most important number for any staffing firm. But you can’t drive revenue if your other core metrics aren’t strong — especially candidate and consultant engagement.

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Topics: Case Studies, candidate engagement, text messaging, Sense Messaging

Yes, candidates WANT you to text them. Here’s why.

Posted by Alexandra Kane on Apr 25, 2019 8:00:00 AM

Embracing technology can be nerve wracking, particularly for staffing firms. Some technology comes and goes, while other, more tried-and-true technologies remain. Jumping in on new tech too early can leave you high and dry when the tech (or the company) goes belly up. That’s why so many companies choose “legacy” technologies to play it safe.

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Topics: contractor care, candidate engagement, technology, texting

No magic necessary: Use these super simple tips to build up your employer brand in 24 hours

Posted by Alexandra Kane on Apr 23, 2019 8:00:00 AM

We are living in a world where the terms “B2B” and “B2C” are increasingly becoming obsolete. People today make professional decisions using almost the exact same criteria as personal ones. Some are even using the term H2H -- human to human -- to classify marketing communications.

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Topics: recruitment marketing strategies, employer branding

The 10 Text Messages You Should Be Sending, Part 1: Candidates and Contractors

Posted by Alexandra Kane on Apr 17, 2019 11:27:00 PM

Talent spends much of the day on their phones. We all do. Research shows that we check our phones upwards of 80 times a day. With candidate (and even client) ghosting an increasingly problematic issue and recruiter resources maxed out, texting is an excellent way to nurture relationships, save time and ultimately, drive ROI for your staffing firm.

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Topics: candidate experience, contractor care, candidate engagement, text messaging, Sense Messaging

This is how to make clients and candidates love you throughout the interview process

Posted by Alexandra Kane on Apr 16, 2019 8:00:00 AM

Interviews can be pretty stressful for clients and candidates.

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Topics: candidate engagement, talent journeys

Start Clearly Defining the ROI of Texting Your Candidates

Posted by Alexandra Kane on Apr 15, 2019 9:13:11 PM

With mobile engagement rates through the roof, text messaging is a must have channel for recruiters. However, many firms still don’t have a text messaging strategy and individual recruiters are left to devise their own. As a result, staffing leaders are unable to track these touchpoints or measure their impact.

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Topics: ROI, temporary workers, data analytics, candidate engagement, text messaging

This is why candidates dump staffing firms after a single placement

Posted by Alexandra Kane on Apr 9, 2019 8:00:00 AM

Our industry is rife with statistics. So many, in fact, it can be easy to tune them out sometimes. But with more data than ever at our fingertips, it’s critical that we pay attention to data and the stories it tells so that we can best serve clients and candidates.

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Topics: contractor care, candidate engagement, staffing trends

Here's why you should move redeployment up your list of priorities for 2019

Posted by Alexandra Kane on Apr 2, 2019 8:00:00 AM

Sometimes what seems like the smallest changes can make a profound impact on your business:

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Topics: redeployment, contractor care, staffing trends

Who really owns your talent journeys (and how to help them)

Posted by Alexandra Kane on Mar 28, 2019 8:00:00 AM

We are in a candidate's’ market, with numerous staffing firms clamoring for attention from clients.

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Topics: candidate engagement, staffing trends, talent journeys

How NPS data can help you become best friends with your clients

Posted by Alexandra Kane on Mar 26, 2019 8:00:00 AM

Every winter, the staffing industry waits with bated breath for Inavero (now ClearlyRated) to release the NPS for staffing firms across the country.

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Topics: Net Promoter Score (NPS), contractor care, Customer Interviews, candidate engagement

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