Common Sense

Being a business owner can be scary sometimes. There are challenges and potential hurdles, seemingly around every corner. Sometimes they turn out to be less scary than you thought. Other times, they simply need to be addressed in order to demystify them. 

It feels like everyone is talking about candidate engagement lately. Probably because...well...they are talking about candidate engagement. A quick Google search found more than 128,000,000 results. 

Data suggests businesses across the globe will be spending more than $3 trillion on tech. Now that includes all of IT and tech initiatives, but put simply, we’re spending a LOT of money on technology. 

Blogging requires a commitment for sure. Here at Sense, we carefully consider topics for our blog. Just as with the development of our products, everything we publish is carefully and consciously created. 

Research shows many of us spend more than 3 hours per day on our phones. And it’s probably not a stretch to estimate a good chunk of that time on our phones falls in the work day.

Your staffing firm is probably pulling out all the stops to source more candidates at the top of the funnel right now. Building awareness and affinity for your brand and generating interest in your job posts is a top priority in such a tight market.

I’m typically not a big fan of getting into jargon in order to make a point. The fact is, you’re busy running your staffing firm, and you want to understand our platform, and how it can help you grow your business.

At the end of the day, revenue is the most important number for any staffing firm. But you can’t drive revenue if your other core metrics aren’t strong — especially candidate and consultant engagement.

Embracing technology can be nerve wracking, particularly for staffing firms. Some technology comes and goes, while other, more tried-and-true technologies remain. Jumping in on new tech too early can leave you high and dry when the tech (or the company) goes belly up. That’s why so many companies choose “legacy” technologies to play it safe.

We are living in a world where the terms “B2B” and “B2C” are increasingly becoming obsolete. People today make professional decisions using almost the exact same criteria as personal ones. Some are even using the term H2H -- human to human -- to classify marketing communications.