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Common Sense

From candidate engagement to contractor care, from SaaS and onboarding best practices, from burrata to Galbi... here's what's cooking at Sense.

Alexandra Kane

Alexandra Kane
Head of Marketing, Sense

Recent Posts

The scariest thing for your staffing firm is the most important

Posted by Alexandra Kane on Jul 18, 2019 9:27:21 AM

Being a business owner can be scary sometimes. There are challenges and potential hurdles, seemingly around every corner. Sometimes they turn out to be less scary than you thought. Other times, they simply need to be addressed in order to demystify them. 

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Topics: staffing trends, technology, staffing technology, digital transformation

If you're going to do one new thing for candidate engagement this month, make it this

Posted by Alexandra Kane on Jul 18, 2019 9:01:00 AM

It feels like everyone is talking about candidate engagement lately. Probably because...well...they are talking about candidate engagement. A quick Google search found more than 128,000,000 results. 

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Topics: candidate satisfaction, candidate engagement, texting

The super-secret trick to getting way more value from your tech investment

Posted by Alexandra Kane on Jul 11, 2019 8:00:00 AM

Data suggests businesses across the globe will be spending more than $3 trillion on tech. Now that includes all of IT and tech initiatives, but put simply, we’re spending a LOT of money on technology. 

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Topics: staffing and recruiting, technology, staffing technology, client satisfaction

Why we're asking you to read our blogs and understand new terms

Posted by Alexandra Kane on Jul 3, 2019 8:00:00 AM

Blogging requires a commitment for sure. Here at Sense, we carefully consider topics for our blog. Just as with the development of our products, everything we publish is carefully and consciously created. 

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Topics: staffing industry, staffing trends, talent journeys, staffing technology

The 10 Text Messages You Should Be Sending, Part 2: Clients

Posted by Alexandra Kane on Jun 25, 2019 8:00:00 AM

Research shows many of us spend more than 3 hours per day on our phones. And it’s probably not a stretch to estimate a good chunk of that time on our phones falls in the work day.

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Topics: texting, staffing technology, client satisfaction

Source more candidates at the top of the funnel... with texting?

Posted by Alexandra Kane on Jun 18, 2019 8:00:00 AM

Your staffing firm is probably pulling out all the stops to source more candidates at the top of the funnel right now. Building awareness and affinity for your brand and generating interest in your job posts is a top priority in such a tight market.

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Topics: candidate experience, candidate satisfaction, candidate engagement, texting

Using an omni channel approach to candidate engagement

Posted by Alexandra Kane on May 28, 2019 9:05:00 AM

I’m typically not a big fan of getting into jargon in order to make a point. The fact is, you’re busy running your staffing firm, and you want to understand our platform, and how it can help you grow your business.

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Topics: candidate experience, candidate engagement, texting

How one simple change could drive $600k in additional revenue for your staffing firm

Posted by Alexandra Kane on May 17, 2019 6:30:51 PM

At the end of the day, revenue is the most important number for any staffing firm. But you can’t drive revenue if your other core metrics aren’t strong — especially candidate and consultant engagement.

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Topics: Case Studies, candidate engagement, text messaging, Sense Messaging

Yes, candidates WANT you to text them. Here’s why.

Posted by Alexandra Kane on Apr 25, 2019 8:00:00 AM

Embracing technology can be nerve wracking, particularly for staffing firms. Some technology comes and goes, while other, more tried-and-true technologies remain. Jumping in on new tech too early can leave you high and dry when the tech (or the company) goes belly up. That’s why so many companies choose “legacy” technologies to play it safe.

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Topics: contractor care, candidate engagement, technology, texting

No magic necessary: Use these super simple tips to build up your employer brand in 24 hours

Posted by Alexandra Kane on Apr 23, 2019 8:00:00 AM

We are living in a world where the terms “B2B” and “B2C” are increasingly becoming obsolete. People today make professional decisions using almost the exact same criteria as personal ones. Some are even using the term H2H -- human to human -- to classify marketing communications.

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Topics: recruitment marketing strategies, employer branding

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