Candidate engagement is king right now in the staffing industry. And the chief among candidate engagement tools leading the conversation is texting. 

Business is evolving, leadership is evolving, and the staffing industry is along for the ride, with its own challenges and opportunities. Plus, with staffing technology and trends changing at seemingly lightning speed, it can feel dizzying or overwhelming to try and keep up. 

I. Introduction 

Busy is the new normal. We’re constantly checking emails, returning calls and scheduling meetings. The “working vacation” is how people “relax” and still get things done. With so much competing for our attention, reaching candidates, clients, prospects and contractors simply isn’t as simple as it was in the past. 

We are in a data-driven world. Take a look at baseball, America’s pastime, for example. In recent years, terms like ‘launch angle,’ ‘exit velocity,’ and fWAR have usurped standards like ERA, batting average, and strikeouts. 

Measure. Analyze. Act. Rinse. Repeat.

Candidate experience is a hot topic in the staffing industry today. We certainly talk about it a lot here on the Sense blog. That’s because it matters, a lot. Today’s top staffing firms are winning in part because they are focused on creating a positive candidate experience, engaging talent wherever they are in their funnel.

Thought leaders across the staffing industry (including, unsurprisingly, our own leaders here at Sense) are spending a lot of time lately talking about texting. 

Being a business owner can be scary sometimes. There are challenges and potential hurdles, seemingly around every corner. Sometimes they turn out to be less scary than you thought. Other times, they simply need to be addressed in order to demystify them. 

It feels like everyone is talking about candidate engagement lately. Probably because...well...they are talking about candidate engagement. A quick Google search found more than 128,000,000 results. 

Data suggests businesses across the globe will be spending more than $3 trillion on tech. Now that includes all of IT and tech initiatives, but put simply, we’re spending a LOT of money on technology.