We’ve been talking about texting for recruiters here on the Sense blog for awhile now. As we look for ways to not only improve communications with talent, but especially to improve responses and results, texting has quickly emerged as one of -- if not the most -- powerful ways to do just that.
The last 4+ months have provided a heck of a learning curve for most of us, haven’t they? The world turned upside down, seemingly overnight, and as individuals and business leaders, we’ve had to pivot, acclimate, learn and simultaneously take a huge, deep breath to get through this time.
Earlier this month, our friends at Avionte held their annual CONNECT conference, and like all events these days, it was entirely virtual. And truthfully, they nailed it. We were proud to be Platinum Sponsors of this event, and were excited to see what happened with their all online agenda.With a compelling agenda filled with everything from thought leadership presentations to user-centric help sessions, virtual ‘booths’ that attendees visited live to chat with partners, and fun virtual activities like scavenger hunts and video competitions, CONNECT really had it all.
You’ve spent a lot of time and resources over the years to build up your candidate database. The only problem is, at any given time, most of your database sits dormant. Some may have applied and never interviewed, while others simply applied and never heard back, or even interviewed but didn’t get the job.
It’s such a weird time, isn’t it? We’re either out in public wearing masks, or we’re at home having conversations with colleagues and family through a screen. We inherently crave human interaction and because we’re living in a pandemic, we’re finding new ways to try and meet our basest human needs.
The pandemic has presented all sorts of challenges and uniquities that none of us could have foreseen at the beginning of the year. Staffing firms who serve essential industries like home care, healthcare, grocery, retail and construction (to name a few) are seeing massive surges in demand for talent. Other industries may have fewer reqs, but a surge in demand for jobs that is overwhelming their already-stressed recruiters.
Uncovering a Challenge
As a family of premier staffing and recruiting brands, Staffmark Group has long been at the forefront of industry trends. Before partnering with Sense, though, Staffmark had a familiar problem. Their recruiters were tasked with hiring and placing great candidates, but engagement beyond the hiring phase often fell to the wayside. Little structure was in place to enforce best practices and track follow-up with newly onboarded employees, and Staffmark hadn’t yet found an engagement automation tool that met their needs.
The firm’s annual NPS survey showed that contractors were feeling abandoned after being placed, noting a lack of communication during and after assignments. Contractor satisfaction was dropping, and the Staffmark team knew it was time to do something about it.
There’s a lot about recruiting in a post-COVID 2020 that is different than it was a year ago. In fact, has recruiting ever changed so much, so quickly before?
Revamping Communication and Engagement
From sourcing java developers to QA analysts and project managers, recruiters at DIVERSANT fill temporary and direct hire IT roles across a wide variety of industries. The firm ranks among the top 25 IT staffing firms in the country, a position they’ve held in large part thanks to their innovative culture and collaborative approach to staffing.
So it wasn’t a surprise that the firm had aspirations to stay ahead of the game when it comes to technology. When marketing pro Charlean Parks joined the team, she was tasked with revamping DIVERSANT’s contractor communication and engagement strategy, with a focus on cultivating satisfaction and increasing NPS.
There has been a potent shift in the recruiting dynamic in these past few months. While the push for candidate engagement remains (and is more important than ever), we are now largely in an employer-driven market.
This changed (and continuously changing) market brings with it a newfound focus on business development. And there’s some good news - many of the things we’ve learned and discussed about automation over the past year or so will work just as well in sales!