Common Sense

Candidate engagement is king right now in the staffing industry. And the chief among candidate engagement tools leading the conversation is texting. 

Measure. Analyze. Act. Rinse. Repeat.

Thought leaders across the staffing industry (including, unsurprisingly, our own leaders here at Sense) are spending a lot of time lately talking about texting. 

It feels like everyone is talking about candidate engagement lately. Probably because...well...they are talking about candidate engagement. A quick Google search found more than 128,000,000 results. 

Your staffing firm is probably pulling out all the stops to source more candidates at the top of the funnel right now. Building awareness and affinity for your brand and generating interest in your job posts is a top priority in such a tight market.

I’m typically not a big fan of getting into jargon in order to make a point. The fact is, you’re busy running your staffing firm, and you want to understand our platform, and how it can help you grow your business.

Scan just about any list of top priorities for staffing firms this year, and you’re likely to see artificial intelligence (AI) and automation near the top. But these terms are more than industry buzzwords used to get clicks; they are game-changing technologies that are transforming the staffing industry.

As technology continues to evolve at a rapid pace, the technologies poised to impact the staffing industry are coming, fast and furious. This is particularly true for verticalized SaaS offerings in the staffing industry.

At the end of the day, revenue is the most important number for any staffing firm. But you can’t drive revenue if your other core metrics aren’t strong — especially candidate and consultant engagement.

We have been talking about texting quite a bit here on the Sense blog lately, and with good reason -- texting is the preferred method of communication for many of us, and its potential within the staffing industry is tremendous. Mobile engagement rates are really incredible, and offer a unique opportunity for staffing firms to take advantage.