As the parent company to three unique staffing brands, Advanced Group fills a wide range of roles from finance to healthcare to creative services. With smart tech at the forefront of their engagement strategy, the firm has been using texting as an important component of their communication plan for years.
How Advanced Group Moves Faster and Smarter with SMS
Topics: automation, Case Studies, text messaging, COVID-19, case study, staffing engagement
How Industry Giant Staffmark Group Embraced Change and Grew Engagement with Sense
Uncovering a Challenge
As a family of premier staffing and recruiting brands, Staffmark Group has long been at the forefront of industry trends. Before partnering with Sense, though, Staffmark had a familiar problem. Their recruiters were tasked with hiring and placing great candidates, but engagement beyond the hiring phase often fell to the wayside. Little structure was in place to enforce best practices and track follow-up with newly onboarded employees, and Staffmark hadn’t yet found an engagement automation tool that met their needs.
The firm’s annual NPS survey showed that contractors were feeling abandoned after being placed, noting a lack of communication during and after assignments. Contractor satisfaction was dropping, and the Staffmark team knew it was time to do something about it.
Topics: Net Promoter Score (NPS), Onboarding, automated communication, automation, contractor care, Case Studies, candidate engagement, case study
How Staffing Firm DIVERSANT Elevated their Employer Brand from the Inside Out with Sense
Revamping Communication and Engagement
From sourcing java developers to QA analysts and project managers, recruiters at DIVERSANT fill temporary and direct hire IT roles across a wide variety of industries. The firm ranks among the top 25 IT staffing firms in the country, a position they’ve held in large part thanks to their innovative culture and collaborative approach to staffing.
So it wasn’t a surprise that the firm had aspirations to stay ahead of the game when it comes to technology. When marketing pro Charlean Parks joined the team, she was tasked with revamping DIVERSANT’s contractor communication and engagement strategy, with a focus on cultivating satisfaction and increasing NPS.
Topics: Net Promoter Score (NPS), nps, automation, consultant engagement, employer branding, Case Studies, case study
Aequor Healthcare Services’ Digital Transformation into a New Era of Staffing with Sense
Implementation and adoption of the Sense
System of Engagement during a time of rapid change
Communication and engagement:
old school style
The Aequor Healthcare Services and TherapyStaff brands have been in
business for over 20 years, and they’ll proudly tell you, for most of those
20 years, they did business ‘old school style.’ The business was built on a
physical file system, an effective model that served the company for over
two decades even through massive, 3x growth in the last few years. It was
a reliable strategy until the team realized how much further ahead other
staffing firms were with technology and knew they needed to catch up.
After realizing how much opportunity was ahead of them, the team made it
their mission to fill at least three critical gaps with technology in the first
quarter of 2020 alone. Having implemented Bullhorn the year prior, it
came time to select key solutions that made their teams work smarter,
deliver better experiences, and accelerate hiring. When it came to their
current approach to talent outreach, Aequor Healthcare Services knew
then that they needed to get serious about prioritizing communication and
engagement technology.
“We had a lot of problems. We did a lot of mass communication, emails,
and things like that in the past and we just couldn't get results. We would
be flagged a lot,” says Klabo. “We weren't working with companies or
technology to monitor our delivery or success.” On top of delivery issues,
the messages that did make it to candidates weren’t personalized or
compelling, and recruiters didn’t have an easy way to get in touch at scale
aside from individual emails or single text messages.
Topics: automation, Case Studies, texting, digital transformation, database marketing, case study, implementation
The Benefits of “Practicing What you Preach” in Candidate Engagement
I was just digging into employer branding and defining our value statements in another blog post, and it had me thinking about something that is very common—It’s hard to be at 100% all the time.
Topics: candidate satisfaction, Case Studies, candidate engagement
How one simple change could drive $600k in additional revenue for your staffing firm
At the end of the day, revenue is the most important number for any staffing firm. But you can’t drive revenue if your other core metrics aren’t strong — especially candidate and consultant engagement.
Topics: Case Studies, candidate engagement, text messaging, Sense Messaging