As the parent company to three unique staffing brands, Advanced Group fills a wide range of roles from finance to healthcare to creative services. With smart tech at the forefront of their engagement strategy, the firm has been using texting as an important component of their communication plan for years.
Uncovering a Challenge
As a family of premier staffing and recruiting brands, Staffmark Group has long been at the forefront of industry trends. Before partnering with Sense, though, Staffmark had a familiar problem. Their recruiters were tasked with hiring and placing great candidates, but engagement beyond the hiring phase often fell to the wayside. Little structure was in place to enforce best practices and track follow-up with newly onboarded employees, and Staffmark hadn’t yet found an engagement automation tool that met their needs.
The firm’s annual NPS survey showed that contractors were feeling abandoned after being placed, noting a lack of communication during and after assignments. Contractor satisfaction was dropping, and the Staffmark team knew it was time to do something about it.
Revamping Communication and Engagement
From sourcing java developers to QA analysts and project managers, recruiters at DIVERSANT fill temporary and direct hire IT roles across a wide variety of industries. The firm ranks among the top 25 IT staffing firms in the country, a position they’ve held in large part thanks to their innovative culture and collaborative approach to staffing.
So it wasn’t a surprise that the firm had aspirations to stay ahead of the game when it comes to technology. When marketing pro Charlean Parks joined the team, she was tasked with revamping DIVERSANT’s contractor communication and engagement strategy, with a focus on cultivating satisfaction and increasing NPS.
Implementation and adoption of the Sense
System of Engagement during a time of rapid change
Communication and engagement:
old school style
The Aequor Healthcare Services and TherapyStaff brands have been in
business for over 20 years, and they’ll proudly tell you, for most of those
20 years, they did business ‘old school style.’ The business was built on a
physical file system, an effective model that served the company for over
two decades even through massive, 3x growth in the last few years. It was
a reliable strategy until the team realized how much further ahead other
staffing firms were with technology and knew they needed to catch up.
After realizing how much opportunity was ahead of them, the team made it
their mission to fill at least three critical gaps with technology in the first
quarter of 2020 alone. Having implemented Bullhorn the year prior, it
came time to select key solutions that made their teams work smarter,
deliver better experiences, and accelerate hiring. When it came to their
current approach to talent outreach, Aequor Healthcare Services knew
then that they needed to get serious about prioritizing communication and
“We had a lot of problems. We did a lot of mass communication, emails,
and things like that in the past and we just couldn't get results. We would
be flagged a lot,” says Klabo. “We weren't working with companies or
technology to monitor our delivery or success.” On top of delivery issues,
the messages that did make it to candidates weren’t personalized or
compelling, and recruiters didn’t have an easy way to get in touch at scale
aside from individual emails or single text messages.
The talent-centric staffing model
Candidate-centric experiences have been at PrideStaff’s core since its inception in 1978. With over 80 franchise offices across North America, local offices set out to deliver tailored experiences to every candidate they work with. Consistently recognized as one of staffing’s top firms, ranking in the top 1% of staffing firms and serving over 5,000 clients a year, PrideStaff has been laser-focused on building a strong brand across their network. And it didn’t just happen overnight - careful planning and a commitment to excellence are integral to PrideStaff’s success. The PrideStaff team knows that to build a lasting culture and brand, it takes the combination of processes, technology, behaviors, and beliefs.
PrideStaff saw the need and importance of staying in touch with candidates and contractors early on to distinguish itself from the market. “There’s real importance in customer experience, and to become a memorable brand it's all about the experience and about the culture,” says Tammi Heaton, Co-CEO of PrideStaff. “It really is, and it's a foundation of a lot of different things - you have to have open conversations, a lot of support, and highly responsive, engaging teams.”