We’ve been talking about texting for recruiters here on the Sense blog for awhile now. As we look for ways to not only improve communications with talent, but especially to improve responses and results, texting has quickly emerged as one of -- if not the most -- powerful ways to do just that.
The last 4+ months have provided a heck of a learning curve for most of us, haven’t they? The world turned upside down, seemingly overnight, and as individuals and business leaders, we’ve had to pivot, acclimate, learn and simultaneously take a huge, deep breath to get through this time.
Uncovering a Challenge
As a family of premier staffing and recruiting brands, Staffmark Group has long been at the forefront of industry trends. Before partnering with Sense, though, Staffmark had a familiar problem. Their recruiters were tasked with hiring and placing great candidates, but engagement beyond the hiring phase often fell to the wayside. Little structure was in place to enforce best practices and track follow-up with newly onboarded employees, and Staffmark hadn’t yet found an engagement automation tool that met their needs.
The firm’s annual NPS survey showed that contractors were feeling abandoned after being placed, noting a lack of communication during and after assignments. Contractor satisfaction was dropping, and the Staffmark team knew it was time to do something about it.
The talent-centric staffing model
Candidate-centric experiences have been at PrideStaff’s core since its inception in 1978. With over 80 franchise offices across North America, local offices set out to deliver tailored experiences to every candidate they work with. Consistently recognized as one of staffing’s top firms, ranking in the top 1% of staffing firms and serving over 5,000 clients a year, PrideStaff has been laser-focused on building a strong brand across their network. And it didn’t just happen overnight - careful planning and a commitment to excellence are integral to PrideStaff’s success. The PrideStaff team knows that to build a lasting culture and brand, it takes the combination of processes, technology, behaviors, and beliefs.
PrideStaff saw the need and importance of staying in touch with candidates and contractors early on to distinguish itself from the market. “There’s real importance in customer experience, and to become a memorable brand it's all about the experience and about the culture,” says Tammi Heaton, Co-CEO of PrideStaff. “It really is, and it's a foundation of a lot of different things - you have to have open conversations, a lot of support, and highly responsive, engaging teams.”
The decision to furlough employees was, no doubt, one of the most difficult you’ve had to make as a business leader. No one builds and grows a company with plans to furlough. Just like no one expected the world to essentially stand still while we battled this virus. But here we are, and we’re all trying to make the best of it and come out on the other side.
If your staffing firm has been operating for at least a year or so, chances are your database is teeming with qualified talent. While you may have only placed anywhere from a few dozen to a few hundred (or more), there are many, many more candidates waiting in your database for you to match them with the right opportunity. All you need is the right technology and processes to uncover them.
When staffing firms think about their net promoter score, or NPS, they probably think of Inavero (now ClearlyRated) releasing their Best of Staffing list every February. Sharing your NPS scores, particularly if you’ve achieved high numbers for many years, is a badge of honor that is deserving of promotion, to be sure!
Thought leaders across the staffing industry (including, unsurprisingly, our own leaders here at Sense) are spending a lot of time lately talking about texting.
There is no shortage of data that supports what many staffing leaders already suspect….
As technology continues to evolve at a rapid pace, the technologies poised to impact the staffing industry are coming, fast and furious. This is particularly true for verticalized SaaS offerings in the staffing industry.