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Common Sense

From candidate engagement to contractor care, from SaaS and onboarding best practices, from burrata to Galbi... here's what's cooking at Sense.

How Industry Giant Staffmark Group Embraced Change and Grew Engagement with Sense

Posted by Katie Rubak, Product Marketing Manager on Jul 27, 2020 2:37:59 PM

Uncovering a Challenge

As a family of premier staffing and recruiting brands, Staffmark Group has long been at the forefront of industry trends. Before partnering with Sense, though, Staffmark had a familiar problem. Their recruiters were tasked with hiring and placing great candidates, but engagement beyond the hiring phase often fell to the wayside. Little structure was in place to enforce best practices and track follow-up with newly onboarded employees, and Staffmark hadn’t yet found an engagement automation tool that met their needs. 

The firm’s annual NPS survey showed that contractors were feeling abandoned after being placed, noting a lack of communication during and after assignments. Contractor satisfaction was dropping, and the Staffmark team knew it was time to do something about it.

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Topics: Net Promoter Score (NPS), Onboarding, automated communication, automation, contractor care, Case Studies, candidate engagement, case study

How PrideStaff Built an Award-Winning Brand and Talent Experience with Sense

Posted by Katie Rubak, Product Marketing Manager on Jun 22, 2020 10:11:43 AM

The talent-centric staffing model

Candidate-centric experiences have been at PrideStaff’s core since its inception in 1978. With over 80 franchise offices across North America, local offices set out to deliver tailored experiences to every candidate they work with. Consistently recognized as one of staffing’s top firms, ranking in the top 1% of staffing firms and serving over 5,000 clients a year, PrideStaff has been laser-focused on building a strong brand across their network. And it didn’t just happen overnight - careful planning and a commitment to excellence are integral to PrideStaff’s success. The PrideStaff team knows that to build a lasting culture and brand, it takes the combination of processes, technology, behaviors, and beliefs.

PrideStaff saw the need and importance of staying in touch with candidates and contractors early on to distinguish itself from the market. “There’s real importance in customer experience, and to become a memorable brand it's all about the experience and about the culture,” says Tammi Heaton, Co-CEO of PrideStaff. “It really is, and it's a foundation of a lot of different things - you have to have open conversations, a lot of support, and highly responsive, engaging teams.”

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Topics: reputation, contractor care, employer branding, candidate engagement, texting, case study

Staying Connected: How to Engage and Communicate with Furloughed Employees

Posted by Alexandra Kane on May 25, 2020 7:21:00 AM

The decision to furlough employees was, no doubt, one of the most difficult you’ve had to make as a business leader. No one builds and grows a company with plans to furlough. Just like no one expected the world to essentially stand still while we battled this virus. But here we are, and we’re all trying to make the best of it and come out on the other side.

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Topics: automated communication, contractor care, candidate engagement, COVID-19

The power and potential of re-engaging dormant candidates

Posted by Alexandra Kane on Oct 1, 2019 5:00:00 AM

If your staffing firm has been operating for at least a year or so, chances are your database is teeming with qualified talent. While you may have only placed anywhere from a few dozen to a few hundred (or more), there are many, many more candidates waiting in your database for you to match them with the right opportunity. All you need is the right technology and processes to uncover them. 

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Topics: automation, contractor care, contractor engagement, candidate engagement, dormant candidates, database marketing

When it comes to NPS, timing is everything

Posted by Stephanie Tsai, Customer Success Team Lead on Sep 5, 2019 5:00:00 AM

When staffing firms think about their net promoter score, or NPS, they probably think of Inavero (now ClearlyRated) releasing their Best of Staffing list every February. Sharing your NPS scores, particularly if you’ve achieved high numbers for many years, is a badge of honor that is deserving of promotion, to be sure!

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Topics: Net Promoter Score (NPS), nps, contractor care, client satisfaction

Texting, no longer a “nice-to-have”

Posted by Alexandra Kane on Jul 31, 2019 5:00:00 AM

Thought leaders across the staffing industry (including, unsurprisingly, our own leaders here at Sense) are spending a lot of time lately talking about texting. 

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Topics: candidate experience, contractor care, candidate engagement, texting

Leave no stone unturned - The risk of leaving your  contractors untouched

Posted by Cameron Rau, Team Lead, Customer Success on Jun 12, 2019 5:00:00 AM

There is no shortage of data that supports what many staffing leaders already suspect….

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Topics: contractor care, contractor engagement, Contractor Experience, texting

Saving data and dollars - Consolidating point solutions in staffing

Posted by Pankaj Jindal on May 20, 2019 6:21:00 AM

As technology continues to evolve at a rapid pace, the technologies poised to impact the staffing industry are coming, fast and furious. This is particularly true for verticalized SaaS offerings in the staffing industry.

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Topics: staffing industry, contractor care, candidate engagement, staffing technology

Yes, candidates WANT you to text them. Here’s why.

Posted by Alexandra Kane on Apr 25, 2019 5:00:00 AM

Embracing technology can be nerve wracking, particularly for staffing firms. Some technology comes and goes, while other, more tried-and-true technologies remain. Jumping in on new tech too early can leave you high and dry when the tech (or the company) goes belly up. That’s why so many companies choose “legacy” technologies to play it safe.

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Topics: contractor care, candidate engagement, technology, texting

The 10 Text Messages You Should Be Sending, Part 1: Candidates and Contractors

Posted by Alexandra Kane on Apr 17, 2019 8:27:00 PM

Talent spends much of the day on their phones. We all do. Research shows that we check our phones upwards of 80 times a day. With candidate (and even client) ghosting an increasingly problematic issue and recruiter resources maxed out, texting is an excellent way to nurture relationships, save time and ultimately, drive ROI for your staffing firm.

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Topics: candidate experience, contractor care, candidate engagement, text messaging, Sense Messaging

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