As the parent company to three unique staffing brands, Advanced Group fills a wide range of roles from finance to healthcare to creative services. With smart tech at the forefront of their engagement strategy, the firm has been using texting as an important component of their communication plan for years.
The last 4+ months have provided a heck of a learning curve for most of us, haven’t they? The world turned upside down, seemingly overnight, and as individuals and business leaders, we’ve had to pivot, acclimate, learn and simultaneously take a huge, deep breath to get through this time.
We’re living in unprecedented times. While many industries are trying to adapt and succeed in the middle of a pandemic, others are seeing unprecedented demand and significant growth.
Those “essential” industries, including home care, healthcare, grocery, retail and construction, among others, are scrambling to keep up with demand by attracting and hiring talent (and onboarding them quickly). Talent is eager to find jobs in a difficult economy, yet similarly feels overwhelmed. Worrying about their health, their families and landing a job is a LOT to have on your plate.
It can be difficult to know where to start, or what to do. But, while each situation is unique, there is one critical theme that essential industries should keep in mind:
Communication is key!
During a time where it feels like there’s so little you can control, communication is one element that you most definitely can control. And your ability to effectively communicate during a difficult time will have a dramatic impact not only on your ability to land talent now, but to retain and attract more talent in the future.
As many teams are working with fewer recruiters and reduced headcount from furloughs and increased demand from candidates, teams are under immense pressure to "do-more with less" it seems. Is it even possible to prioritize things like communication and engagement when it seems like just getting through the key tasks are arduous? The answer is you can - and you must!
To help you prioritize communication and best leverage your communication strategy to better meet today’s changing talent needs, here are some critical pieces of communication advice:
The decision to furlough employees was, no doubt, one of the most difficult you’ve had to make as a business leader. No one builds and grows a company with plans to furlough. Just like no one expected the world to essentially stand still while we battled this virus. But here we are, and we’re all trying to make the best of it and come out on the other side.