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Common Sense

From candidate engagement to contractor care, from SaaS and onboarding best practices, from burrata to Galbi... here's what's cooking at Sense.

Aequor Healthcare Services’ Digital Transformation into a New Era of Staffing with Sense

Posted by Katie Rubak, Product Marketing Manager on Jul 6, 2020 7:06:32 AM
Implementation and adoption of the Sense
System of Engagement during a time of rapid change

Communication and engagement:
old school style

The Aequor Healthcare Services and TherapyStaff brands have been in
business for over 20 years, and they’ll proudly tell you, for most of those
20 years, they did business ‘old school style.’ The business was built on a
physical file system, an effective model that served the company for over
two decades even through massive, 3x growth in the last few years. It was
a reliable strategy until the team realized how much further ahead other
staffing firms were with technology and knew they needed to catch up.

After realizing how much opportunity was ahead of them, the team made it
their mission to fill at least three critical gaps with technology in the first
quarter of 2020 alone. Having implemented Bullhorn the year prior, it
came time to select key solutions that made their teams work smarter,
deliver better experiences, and accelerate hiring. When it came to their
current approach to talent outreach, Aequor Healthcare Services knew
then that they needed to get serious about prioritizing communication and
engagement technology.

“We had a lot of problems. We did a lot of mass communication, emails,
and things like that in the past and we just couldn't get results. We would
be flagged a lot,” says Klabo. “We weren't working with companies or
technology to monitor our delivery or success.” On top of delivery issues,
the messages that did make it to candidates weren’t personalized or
compelling, and recruiters didn’t have an easy way to get in touch at scale
aside from individual emails or single text messages.

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Topics: automation, Case Studies, texting, digital transformation, database marketing, case study, implementation

How to keep up with increased hiring demand in essential industries

Posted by Alexandra Kane on Jun 24, 2020 8:34:09 AM

We’re living in unprecedented times. While many industries are trying to adapt and succeed in the middle of a pandemic, others are seeing unprecedented demand and significant growth.

Those “essential” industries, including home care, healthcare, grocery, retail and construction, among others, are scrambling to keep up with demand by attracting and hiring talent (and onboarding them quickly). Talent is eager to find jobs in a difficult economy, yet similarly feels overwhelmed. Worrying about their health, their families and landing a job is a LOT to have on your plate.

It can be difficult to know where to start, or what to do. But, while each situation is unique, there is one critical theme that essential industries should keep in mind:

Communication is key!

During a time where it feels like there’s so little you can control, communication is one element that you most definitely can control. And your ability to effectively communicate during a difficult time will have a dramatic impact not only on your ability to land talent now, but to retain and attract more talent in the future.

As many teams are working with fewer recruiters and reduced headcount from furloughs and increased demand from candidates, teams are under immense pressure to "do-more with less" it seems. Is it even possible to prioritize things like communication and engagement when it seems like just getting through the key tasks are arduous? The answer is you can - and you must!


To help you prioritize communication and best leverage your communication strategy to better meet today’s changing talent needs, here are some critical pieces of communication advice:

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Topics: candidate engagement, database marketing, COVID-19, staffing engagement

The topics that mattered most to YOU in 2019

Posted by Alexandra Kane on Dec 31, 2019 5:00:00 AM

Wow, 2019 went by in a FLASH, didn’t it? Here at Sense, we were working constantly behind the scenes, and in front -- meeting and speaking with our clients, staying on top of industry trends, and continuously working to improve and add to our robust platform. 

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Topics: candidate engagement, texting, database marketing, contingent workers

You can’t manage what you can't measure

Posted by Alexandra Kane on Dec 17, 2019 5:00:00 AM

Your energy is being pointed in so many directions lately. Every new innovation or trend has the potential to dramatically impact your results. So it can be tempting to dive in and take advantage of EVERYTHING. 

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Topics: Net Promoter Score (NPS), nps, dormant candidates, database marketing

How forward-thinking staffing firms approach candidate data

Posted by Alexandra Kane on Nov 12, 2019 5:00:00 AM

It’s a pretty safe bet that you know data is important. Just about every staffing firm wants to collect data. Large, popular companies are under fire for covertly taking it from their customers -- but why? Because it’s valuable.  These companies use data to make smarter business decisions and ultimately, to generate revenue. 

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Topics: big data, candidate engagement, database marketing

The power and potential of re-engaging dormant candidates

Posted by Alexandra Kane on Oct 1, 2019 5:00:00 AM

If your staffing firm has been operating for at least a year or so, chances are your database is teeming with qualified talent. While you may have only placed anywhere from a few dozen to a few hundred (or more), there are many, many more candidates waiting in your database for you to match them with the right opportunity. All you need is the right technology and processes to uncover them. 

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Topics: automation, contractor care, contractor engagement, candidate engagement, dormant candidates, database marketing

What's hiding in your candidate database?

Posted by Devon Kerns on Aug 6, 2019 5:00:00 AM

Whether your staffing firm was founded last year or 10 years ago, chances are your candidate database is pretty packed. After all, your team is spending hours each day canvassing your area and the web for talent.

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Topics: redeployment, automation, happy contractors, staffing trends, database marketing

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