The last 4+ months have provided a heck of a learning curve for most of us, haven’t they? The world turned upside down, seemingly overnight, and as individuals and business leaders, we’ve had to pivot, acclimate, learn and simultaneously take a huge, deep breath to get through this time.

Implementation and adoption of the Sense
System of Engagement during a time of rapid change

Communication and engagement:
old school style

The Aequor Healthcare Services and TherapyStaff brands have been in
business for over 20 years, and they’ll proudly tell you, for most of those
20 years, they did business ‘old school style.’ The business was built on a
physical file system, an effective model that served the company for over
two decades even through massive, 3x growth in the last few years. It was
a reliable strategy until the team realized how much further ahead other
staffing firms were with technology and knew they needed to catch up.

After realizing how much opportunity was ahead of them, the team made it
their mission to fill at least three critical gaps with technology in the first
quarter of 2020 alone. Having implemented Bullhorn the year prior, it
came time to select key solutions that made their teams work smarter,
deliver better experiences, and accelerate hiring. When it came to their
current approach to talent outreach, Aequor Healthcare Services knew
then that they needed to get serious about prioritizing communication and
engagement technology.

“We had a lot of problems. We did a lot of mass communication, emails,
and things like that in the past and we just couldn't get results. We would
be flagged a lot,” says Klabo. “We weren't working with companies or
technology to monitor our delivery or success.” On top of delivery issues,
the messages that did make it to candidates weren’t personalized or
compelling, and recruiters didn’t have an easy way to get in touch at scale
aside from individual emails or single text messages.

New technology. It is often a sense of excitement and opportunity for staffing firms. Yet, it can also be expensive, time consuming and overwhelming. Implementing new technology can be disastrous at worst and stressful at best for many staffing firms. 

I. Introduction 

Busy is the new normal. We’re constantly checking emails, returning calls and scheduling meetings. The “working vacation” is how people “relax” and still get things done. With so much competing for our attention, reaching candidates, clients, prospects and contractors simply isn’t as simple as it was in the past. 

You’ve decided the time is now to embrace digital transformation, and to join the top 1% of staffing firms who have been thinking about bringing in cutting-edge technology to increase revenue and truly transform their firm. 

Being a business owner can be scary sometimes. There are challenges and potential hurdles, seemingly around every corner. Sometimes they turn out to be less scary than you thought. Other times, they simply need to be addressed in order to demystify them.