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Common Sense

From candidate engagement to contractor care, from SaaS and onboarding best practices, from burrata to Galbi... here's what's cooking at Sense.

How Staffing Firm DIVERSANT Elevated their Employer Brand from the Inside Out with Sense

Posted by Katie Rubak, Product Marketing Manager on Jul 13, 2020 10:05:05 AM

Revamping Communication and Engagement

From sourcing java developers to QA analysts and project managers, recruiters at DIVERSANT fill temporary and direct hire IT roles across a wide variety of industries. The firm ranks among the top 25 IT staffing firms in the country, a position they’ve held in large part thanks to their innovative culture and collaborative approach to staffing.

So it wasn’t a surprise that the firm had aspirations to stay ahead of the game when it comes to technology. When marketing pro Charlean Parks joined the team, she was tasked with revamping DIVERSANT’s contractor communication and engagement strategy, with a focus on cultivating satisfaction and increasing NPS.

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Topics: Net Promoter Score (NPS), nps, automation, consultant engagement, employer branding, Case Studies, case study

How PrideStaff Built an Award-Winning Brand and Talent Experience with Sense

Posted by Katie Rubak, Product Marketing Manager on Jun 22, 2020 10:11:43 AM

The talent-centric staffing model

Candidate-centric experiences have been at PrideStaff’s core since its inception in 1978. With over 80 franchise offices across North America, local offices set out to deliver tailored experiences to every candidate they work with. Consistently recognized as one of staffing’s top firms, ranking in the top 1% of staffing firms and serving over 5,000 clients a year, PrideStaff has been laser-focused on building a strong brand across their network. And it didn’t just happen overnight - careful planning and a commitment to excellence are integral to PrideStaff’s success. The PrideStaff team knows that to build a lasting culture and brand, it takes the combination of processes, technology, behaviors, and beliefs.

PrideStaff saw the need and importance of staying in touch with candidates and contractors early on to distinguish itself from the market. “There’s real importance in customer experience, and to become a memorable brand it's all about the experience and about the culture,” says Tammi Heaton, Co-CEO of PrideStaff. “It really is, and it's a foundation of a lot of different things - you have to have open conversations, a lot of support, and highly responsive, engaging teams.”

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Topics: reputation, contractor care, employer branding, candidate engagement, texting, case study

Cutting through the noise, why employer brand is everyone’s job

Posted by Alexandra Kane on Jan 16, 2020 7:39:04 AM

Employer branding is one of those topics that never goes out of style. It’s always going to matter how talent perceives your brand. Last year, I offered some quick tips to build up your brand in a day or less.  

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Topics: recruiting, staffing and recruiting, employer branding

No magic necessary: Use these super simple tips to build up your employer brand in 24 hours

Posted by Alexandra Kane on Apr 23, 2019 10:30:00 AM

We are living in a world where the terms “B2B” and “B2C” are increasingly becoming obsolete. People today make professional decisions using almost the exact same criteria as personal ones. Some are even using the term H2H -- human to human -- to classify marketing communications.

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Topics: recruitment marketing strategies, employer branding

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