Now more than ever, staffing firms are seeking better, more powerful ways to communicate with talent and clients. Here at Sense, we are constantly measuring and reviewing data to determine which modes of communication are most likely to be read and even more importantly -- to receive a response.
Uncovering a Challenge
As a family of premier staffing and recruiting brands, Staffmark Group has long been at the forefront of industry trends. Before partnering with Sense, though, Staffmark had a familiar problem. Their recruiters were tasked with hiring and placing great candidates, but engagement beyond the hiring phase often fell to the wayside. Little structure was in place to enforce best practices and track follow-up with newly onboarded employees, and Staffmark hadn’t yet found an engagement automation tool that met their needs.
The firm’s annual NPS survey showed that contractors were feeling abandoned after being placed, noting a lack of communication during and after assignments. Contractor satisfaction was dropping, and the Staffmark team knew it was time to do something about it.
Revamping Communication and Engagement
From sourcing java developers to QA analysts and project managers, recruiters at DIVERSANT fill temporary and direct hire IT roles across a wide variety of industries. The firm ranks among the top 25 IT staffing firms in the country, a position they’ve held in large part thanks to their innovative culture and collaborative approach to staffing.
So it wasn’t a surprise that the firm had aspirations to stay ahead of the game when it comes to technology. When marketing pro Charlean Parks joined the team, she was tasked with revamping DIVERSANT’s contractor communication and engagement strategy, with a focus on cultivating satisfaction and increasing NPS.
Here at Sense, we love digging a little deeper into the technology and trends that forward-thinking staffing firms are leveraging to grow their businesses.
Your energy is being pointed in so many directions lately. Every new innovation or trend has the potential to dramatically impact your results. So it can be tempting to dive in and take advantage of EVERYTHING.
Online reviews are probably on your radar, but do you know how much of an impact they truly make on your recruiting efforts?
When staffing firms think about their net promoter score, or NPS, they probably think of Inavero (now ClearlyRated) releasing their Best of Staffing list every February. Sharing your NPS scores, particularly if you’ve achieved high numbers for many years, is a badge of honor that is deserving of promotion, to be sure!
Every winter, the staffing industry waits with bated breath for Inavero (now ClearlyRated) to release the NPS for staffing firms across the country.
Many staffing firms anxiously await their latest NPS each year. It’s one of the biggest indicators of success in the previous year (aside from placements and revenue, of course). If you’re sitting pretty with a high NPS right now, you may not be wondering how to take it to another level. But for most firms, a jump — like perhaps a 204% jump — would make a massive impact on their business.