Common Sense

Revamping Communication and Engagement

From sourcing java developers to QA analysts and project managers, recruiters at DIVERSANT fill temporary and direct hire IT roles across a wide variety of industries. The firm ranks among the top 25 IT staffing firms in the country, a position they’ve held in large part thanks to their innovative culture and collaborative approach to staffing.

So it wasn’t a surprise that the firm had aspirations to stay ahead of the game when it comes to technology. When marketing pro Charlean Parks joined the team, she was tasked with revamping DIVERSANT’s contractor communication and engagement strategy, with a focus on cultivating satisfaction and increasing NPS.

Your energy is being pointed in so many directions lately. Every new innovation or trend has the potential to dramatically impact your results. So it can be tempting to dive in and take advantage of EVERYTHING. 

When staffing firms think about their net promoter score, or NPS, they probably think of Inavero (now ClearlyRated) releasing their Best of Staffing list every February. Sharing your NPS scores, particularly if you’ve achieved high numbers for many years, is a badge of honor that is deserving of promotion, to be sure!

One of the most expensive problems faced by almost every staffing firm is turnover. Turnover is expensive, leading many to seek a solution.

Candidate experience matters.

According to LinkedIn, nearly half of all U.S. employees would refuse to take a job at a company whose reputation they perceived negatively. Their report indicates that a bad reputation could cost your company an additional $4,723 per employee hired.

How to 6X your NPS Score and Dramatically Increase Contractor Engagement

It’s common knowledge these days that happy customers can help lead a business to profitable, sustainable organic growth. Historically, Net Promoter Score (NPS) has been the go-to method businesses rely on to quantify customer happiness as they’re trying to improve the services they offer.