It’s such a weird time, isn’t it? We’re either out in public wearing masks, or we’re at home having conversations with colleagues and family through a screen. We inherently crave human interaction and because we’re living in a pandemic, we’re finding new ways to try and meet our basest human needs.
Employer branding is one of those topics that never goes out of style. It’s always going to matter how talent perceives your brand. Last year, I offered some quick tips to build up your brand in a day or less.
We talk about this a lot around here, but today’s candidates are smarter and more savvy than ever when it comes to recruiters and staffing firms. They hold you to the highest standards, and have specific expectations for your communications.
When you do, read or say something on an almost daily basis, it can be hard to look it objectively. As staffing leaders, you probably don’t think about candidate engagement all the time. It’s something you just do. You’ve always done. And that’s that.
Help the right candidates find their fit at your company through recruitment marketing
One of the many popular buzzwords in the talent acquisition space is recruitment marketing. Here at Sense we talk a lot about the candidate experience, but before you can provide a great experience, you have to recruit those candidates.
There’s no question that the heartbeat of your organization is your team of contractors; they are the ones that meet the clients every day. Taking care of your contractors, then, is critical to the health of your business. But did you know your contractors are also the center of potential referrals? If your contractors are happy, clients and contractors alike will refer others to your company.
Candidate experience matters.
According to LinkedIn, nearly half of all U.S. employees would refuse to take a job at a company whose reputation they perceived negatively. Their report indicates that a bad reputation could cost your company an additional $4,723 per employee hired.
A conversation with Amy Linn, Strategic-Partner of PrideStaff Dallas North
We recently had the pleasure of speaking with Amy Linn, franchise owner of PrideStaff Dallas North, about their efforts to continue improving the temporary employee experience, and what’s changed since they introduced Sense in their workflow.
If not, it could be costing you.
Do you want the best talent? Then you need to create the best candidate experience.
If a candidate has a poor experience while being recruited to your staffing firm, it can be bad for business.