Recruitment marketers are only as strong as the data they have at their fingertips. But so often that data is stale, incomplete, or inaccurate, leading to frustrating inefficiencies and high costs of talent acquisition. We commonly hear from our clients that their marketing teams don’t have the candidate data they need to be successful, but that updating their full database is a project that’s simply too big and too time-consuming.
I had a great time in Las Vegas recently at HR Tech. This event has been held for over 20 years, bringing thousands of HR and technology professionals together to share, learn and discuss.
We are living in a world where the terms “B2B” and “B2C” are increasingly becoming obsolete. People today make professional decisions using almost the exact same criteria as personal ones. Some are even using the term H2H -- human to human -- to classify marketing communications.
Technology has been a critical component of staffing operations for years. From the olden days of fax machines and copiers to the advent of job boards and the ATS, as technology has evolved, the staffing industry has become more streamlined and efficient.
A barrage of LinkedIn InMails. Calls. Emails. You are clearly interested in those candidates who so perfectly meet your client needs.
Help the right candidates find their fit at your company through recruitment marketing
One of the many popular buzzwords in the talent acquisition space is recruitment marketing. Here at Sense we talk a lot about the candidate experience, but before you can provide a great experience, you have to recruit those candidates.