At the end of the day, revenue is the most important number for any staffing firm. But you can’t drive revenue if your other core metrics aren’t strong — especially candidate and consultant engagement.
Talent spends much of the day on their phones. We all do. Research shows that we check our phones upwards of 80 times a day. With candidate (and even client) ghosting an increasingly problematic issue and recruiter resources maxed out, texting is an excellent way to nurture relationships, save time and ultimately, drive ROI for your staffing firm.