Candidate engagement is king right now in the staffing industry. And the chief among candidate engagement tools leading the conversation is texting.
Busy is the new normal. We’re constantly checking emails, returning calls and scheduling meetings. The “working vacation” is how people “relax” and still get things done. With so much competing for our attention, reaching candidates, clients, prospects and contractors simply isn’t as simple as it was in the past.
Thought leaders across the staffing industry (including, unsurprisingly, our own leaders here at Sense) are spending a lot of time lately talking about texting.
It feels like everyone is talking about candidate engagement lately. Probably because...well...they are talking about candidate engagement. A quick Google search found more than 128,000,000 results.
Research shows many of us spend more than 3 hours per day on our phones. And it’s probably not a stretch to estimate a good chunk of that time on our phones falls in the work day.
Your staffing firm is probably pulling out all the stops to source more candidates at the top of the funnel right now. Building awareness and affinity for your brand and generating interest in your job posts is a top priority in such a tight market.
There is no shortage of data that supports what many staffing leaders already suspect….
I’m typically not a big fan of getting into jargon in order to make a point. The fact is, you’re busy running your staffing firm, and you want to understand our platform, and how it can help you grow your business.
We have been talking about texting quite a bit here on the Sense blog lately, and with good reason -- texting is the preferred method of communication for many of us, and its potential within the staffing industry is tremendous. Mobile engagement rates are really incredible, and offer a unique opportunity for staffing firms to take advantage.